Episode 2 – Publisher Conversion Tracking

Learn Paid Media
Episode 2 - Publisher Conversion Tracking

This is episode 2 of the Learn Paid Media podcast and we focus on publisher conversion tracking for paid media campaigns. This episode covers a lot of Google Ads publisher tracking as well as Facebook Ads tracking, but also we focus on some other channels. There is a long discussion of Google Analytics tracking and how it compares to publisher tracking, and we will discuss the differences between the types of tracking and why we need to use and have both but definitely use publisher tracking for optimization.