Jargon annoys all of us in our respective industries, but it’s necessary for communication efficiency. This episode focuses on paid media jargon, which includes acronyms such as ppc, sem, cpc, ctr, and the list goes on. I also discuss other paid media terms like impressions, conversions, cost per acquisition and so on. This episode will be very helpful for a refresher for people in the industry, and it’s great for newcomers to the industry looking to understand some of the words we use in the podcast.
Episode 3 – Paid Media Jargon