Episode 4 – How To Structure Paid Search Campaigns, Part 1

Episode 4 – How To Structure Paid Search Campaigns, Part 1

 
 
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This is episode 4 of the Learn Paid Media podcast, and the focus is on how to structure paid search campaigns for your Google Ads and Bing Ads accounts. This is going to be a multi-part series as there is a lot to say on how to structure the campaigns. This one, in particular, covers the basics and practical ways to structure your SEM campaigns.